Welcome to work's playground

Building a marketplace for 5-minute voice calls with interesting people for one of Europe’s hottest startups.

What did we do?

Ideating, designing, and building a marketplace for five-minute conversations, enabling anyone to share their knowledge and experience. In just 6 months.


  • iOS
  • Android
  • Web


  • Strategy
  • Design Systems
  • UX/UI Design
  • Software Development


  • Mobile app
  • Design system
  • Web app

Learn more

  • Download Anyone

A five-minute call can save you hours of Googling.

As much as we want AI and robots to solve all of our problems, sometimes it pays to speak to a real person. Anyone is a marketplace to access expertise and a second-income for those that can help others solve problems.

The app extends the reach of professional networks to those typically underserved, offers the option to donate call fees to charity, and gives people meaningful opportunities to connect and share their experiences. WIRED made them one of Europe’s hottest startups 2021

Advisers taking centre stage.

Anyone’s early strategy centred around topics. The theory being that people would use the app to discuss a specific topic and didn’t mind with who they spoke with.

But as the product became more and more about the advisers themselves, their strategy evolved, and the profile view needed an update to reflect this.

Anyone profile

Refactoring the onboarding process

When we started, advisers were still onboarded manually by someone on the Anyone team. In preparation for a wider launch, we developed a way to automate this process to allow for an influx of new users.

Anyone handle reserve

Writing a bio, setting topics and pricing can now all be done in-app. But rather than putting these steps up front - and risk onboarding fatigue before giving people a chance to experience the product - we developed a progressive onboarding system, with well-timed nudges throughout the first few user journeys.

Progressive onboarding
Conversation topics UI

Iterating the availability system

Advisers need a way to set their availability to receive calls ahead of time. The previous system only allowed for setting available time slots a week in advance. We noticed users would do this one week, but then forget about it the next.

So we scoped and designed a new, more flexible system.

Using a familiar pattern to tap into the mental model of setting a calendar event, we gave advisers the ability to set recurring time slots, which can go as far into the future as they want.

Anyone availability schedule
These time slots link to weekly digest email, so that callers can see when favourited advisers are available in the coming week.

Building hype and engagement.

The startup world is crowded, as we know. Two key ways Anyone targeted engagement were through handles and invites.

There was a successful marketing push to get advisers to register unique handles pre-launch, so we designed a user flow to allow advisers to claim the handles they had registered.

This gives them a quick, personalised link to share with anyone they want.

Reserve handle calling card
Invite and referrals

Each user also gets 5 free invites, and accumulates more after having calls. We designed a countdown view to show users how many invites they have left. The bold, visual styling of the countdown page turns a typically mundane app feature into an event that builds excitement and exclusivity around Anyone.

Anyone wait list
Anyone Settings
David orlic

The Lucky Duck team are one of the most valuable aspects to our business, and critical for our product development going forward.

David Orlic Co-founder and CEO, at Anyone